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Solutions

Know what every listing earns, and how to make it earn more.

For every kind of Etsy shop. Whether you make it, print it or find it, the numbers work the same way.

Listing SEO score

Get found in Etsy search

See which listings are holding you back, at a glance.

  • A 0 to 100 score and an A to F grade for every listing
  • Checks tags, title, photos, attributes, description and setup
  • A plain fix for every point lost
  • Sort by high profit, low score to fix what matters first
  • Score history shows progress after you make changes Pro
Listing SEO scoreSample data
0Grade C
SEO score 72 out of 100, grade C
Hand-painted glass ornament
19 points within reach
Title leads with the main phrase
Has a video and most photo slots used
Only 9 of 13 tags used. Fill the empty slots with multi-word phrases.+8
Holiday and occasion are empty. Etsy uses these attributes in search.+7
"ornament" and "christmas ornament" overlap. Swap one for a different phrase.+4

Listing builder

Make listings that sell

Build a new listing step by step, with its SEO grade updating as you type.

  • Physical and digital listings, from category and details to price and shipping
  • Start from scratch, or copy one of your listings and change what is different
  • Title, tags and description checked against Etsy's own limits as you go
  • Send it to Etsy as a draft or live, photos included Pro
  • Send title, tag and material fixes to your live listings after you approve each one Pro
  • Search preview shows a listing the way shoppers see it
Listing builderSample data
Lavender soy candle, 8 oz
Draft · step 5 of 7
0Grade B
SEO score 86 out of 100, grade B
Grade so far. Two tags left to add.
Category and detailsDone
Photos and video8 photos, 1 video
Title96 of 140 characters
Tags11 of 13
Price and shippingNext

Keyword tools

Find the words buyers search

Turn a rough list of ideas into tags and title phrases that fit Etsy's rules.

  • Clean and combine keyword lists: repeats removed (same words in any order, or just a plural)
  • Checks every tag against Etsy's limits: 13 tags, 20 characters each, and only the characters Etsy accepts
  • Phrase builder: title and tag ideas from a few questions about your item
  • Save the good ones in keyword folders for your next listing
  • Each tag links to Etsy's Marketplace Insights, so you can check it with Etsy's own search data
Keyword toolSample data
11 of 13 tags2 to fix
lavender candle15 / 20
soy candle gift15 / 20
relaxing candle for her23 / 20
aromatherapy candle19 / 20
candles lavenderRepeat of lavender candle
spa gift set12 / 20

Shop checkup

Get your shop ready, one step at a time

Everything a shop needs, in order, with what each step is for. Great for a new shop, and a quick check for an old one.

  • Your shop page, getting found, and being ready for orders, step by step
  • Spots what's missing, like a banner, a logo or a return policy
  • Ticks stay, so you can come back and pick up where you left off
  • A short tip each day, and beginner tools that switch on for new shops
  • A Fix button on each step that opens the right page, in Etsy or here Starter
Shop checkupSample data
Your shop page4 of 7 done
Add a shop logo
Add a banner
Write a shop tagline
Tell your story in About
Add a photo of yourself
Write an announcement

Action listStarter

Know what to fix next

One list of what's worth your time, sorted by the money at stake.

  • Each item says what to change, why, and roughly what it is worth
  • Done, Snooze and Not for me, so the list stays yours
  • Dead listings: which ones keep renewing without selling, and the likely reason
  • Reviews in one place: what buyers like and what they complain about
  • Free shows how many things are worth fixing and their total value
Action listSample data
Fill 4 empty tags on your best sellerLavender soy candle, 8 oz+$38/mo
Stop renewing 6 dead listingsNo sales in 6 months, hardly seen$7.20 saved
Add holiday attributes to 9 listingsEtsy uses them in search+$22/mo
Answer a 3-star review"Smelled lovely but arrived cracked"Keep trust

Profit dashboard

Know your real profit

Every sale, minus every cost, for any date range.

  • Uses the fees and postage labels Etsy actually charged, not estimates
  • Profit per order, per listing and per day
  • Refunds and late fees attached to the original order
  • Add your own expenses: subscriptions, samples, packaging
  • Every number marked exact or estimated
Order #3184Sample data
Lavender soy candle, 8 oz
Sold Oct 4 · shipped to Canada
Item and shipping charged$67.31
Transaction fee-$4.38
Payment processing-$2.27
Listing fee-$0.20
Wax, wick, jar and label-$21.40
Postage label-$17.50
Etsy Ads (shared across sales)-$9.40
You kept$12.16

Cost builder

Know what each item really costs

Materials, packaging, postage supplies and your time, counted on every sale.

  • Costs per listing, or per option when sizes or colors cost different amounts
  • Set your hourly rate once
  • Copy costs across similar listings in one stepComing soon
  • Cost changes keep their history, so past orders stay accurate
Cost builderSample data
Hand-thrown speckled mug
Cost per item, all options
Clay and glaze$3.80
Kiln firing (share)$1.10
Box and padding$1.60
Your time · 40 min at $22/hr$14.67
Cost per mug$21.17

Ads profit check

Make your ads pay

ROAS counts only ad spend. We count everything.

  • Ad spend pulled in automatically, every day
  • Add Etsy's ads report and we match ad sales to your listings
  • Optional: paste the per-listing ads table for exact spend per ad
  • True profit per ad after fees and what the item costs you
  • A clear verdict: keep, watch, or turn off
Etsy Ads · last 30 daysSample data
ListingEtsy ROASTrue profitVerdict
Lavender soy candle5.2x$94.00Keep
Mountain lake art print3.1x-$22.00Turn off
Botanical tee1.4x-$6.00Watch

Alerts

Catch problems before they cost you

We keep an eye on your shop so you don't have to. Alerts arrive by email, and on your phone once the app launches.

Listing expired or deactivated
Know before you lose sales.
Coming soon
Listing losing money
Net profit below zero over 30 days.
Coming soon
Printify cost went up
See which listings it affects.
Printify
Coming soon
Out-of-stock option
Before a buyer orders it.
Printify
Coming soon
Stuck or late order
With a reminder to file a claim.
Printify

Team accessBusiness

Run your shop as a team

Give your helper, partner or bookkeeper their own login. Nobody shares a login, and there are no passwords to pass around.

  • Choose exactly what each person can see and do
  • Ready-made roles: Assistant, Bookkeeper, Partner
  • Limit someone to specific shops
  • Remove access instantly
  • See who did whatComing soon
Team · 3 of 3 loginsSample data
YYouOwner · everything
SSamAssistant · listings, SEO, ad uploads
PPriyaBookkeeper · profit and export, read-only
What Sam can see (example)
What Sam can see
Listings and SEO(allowed)Upload ads reports(allowed)Profit and costs(not allowed)Billing(not allowed)

Print on demand Printify

Use Printify? Protect your margins.

Connect Printify and profit uses exactly what Printify charged on each order, including reprints, credits and tax. Included with Pro and Business, or $9/month on Starter.

Cost alertComing soon

Printify raised the cost of your 16x24 canvas by $3.40.

Margin on 14 listings dropped from 32% to 26%.

Provider comparisonComing soon

Same canvas, another print provider: $3.10 less per order.

Compare cost and shipping before you switch.

Price calculator

Price for a 30% margin: $71.50.

Uses real Printify cost, Etsy fees and offsite ads.

Example alerts. Numbers are illustrative.

Private beta

Be first in line for the beta.

Try every Pro feature free for 14 days.

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