Ads
Juniper Lane StudioLast 12 months
You keep 42.7% of each sale before ads. An ad-driven sale only adds profit if it brings in more than $2.34 per $1 of ad spend.
Your ads roughly pay for themselves: they bring sales, but almost no profit. Trim the ads that get clicks without orders.
Etsy charges ads as one daily amount, so spend alone can't show which ads sell. The daily report adds clicks and ad sales, which gives your real ROAS.